Industry



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The EU has a strategically important global position in terms of beef. In 2003 the EU-25 region produced 8.06 million tons and consumed 8.32 million tons of beef and beef products, estimated at €75 billion. However, CAP reform, increased globalisation, reduced commodity prices and an increasingly sophisticated, health-conscious consumer is motivating the beef-chain to produce beef and beef products that are convenient, traceable, nutritious and of consistent eating quality. Alongside these considerations and of paramount importance given the serious impact of beef health scares, today's consumer demands assurances about the safety of beef and beef products. Central to the success of the ProSafeBeef project is its engagement with industry (including farmers, large producers and SME's), expert collaborators from 3rd countries and INCO partners with a vested interest in beef export to assist in delivery of the ProSafeBeef project. These activities will permit ProSafeBeef to deliver to the beef industry an innovative toolbox of novel methodologies and practices that will contribute to the imperative need for a viable European beef chain, operating at a competitive and sustainable level for its stakeholders while at the same time delivering safe, high quality products to its many consumers.

To address these critical issues in the beef chain, the following scientific and technological objectives are established:
 
  • To apply the tools of quantitative risk assessment to reduce microbial and chemical hazards along the beef chain (fork-to-farm) in order to maximise beef safety and enhance consumer confidence.
  • To develop novel and innovative control and intervention strategies for implementation along the beef chain (fork-to-farm) to ensure the safety of beef and beef products.
  • To satisfy consumer demand for choice and both invigorate and add value to the beef chain (fork-to-farm) by developing innovative beef processing techniques and innovative beef products that are safe, attractive to the customer and of high nutritional quality.
  • To engage with SME's, expert collaborators from third countries and INCO partners with a vested interest in beef export to assist in delivery of the ProSafeBeef project.
  • To transfer technologies and disseminate information from the RTD and ITD Pillars in the ProSafeBeef to the end users and wider stakeholders in the beef industry.
 
These activities will permit ProSafeBeef to deliver to the beef industry a toolbox of strategies and practices to reduce microbiological and chemical contaminants in the beef supply chain through an integrated fork-to-farm framework approach, and develop a range of novel products that are safe, convenient, of high quality and attractive to the consumer.

The Minute Beef:

The Minute Beef
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