Consumer

In ProSafeBeef we investigate consumer perception, attitude and expectation with respect to beef safety, novel processing methods and new beef products.  This is achieved through a consumer programme that includes qualitative focus group discussions and quantitative experimental consumer research. 

Within the farm-to-fork mandate of ProSafeBeef an entire research area is dedicated to consumer perception, attitude and expectation with respect to beef safety and healthiness, novel processing methods and new beef products. This research is carried out through consumer programmes that include qualitative focus group discussions and quantitative experimental consumer research.