The Mission of ProSafeBeef is to enable the beef chain in Europe to thrive and diversify and to deliver innovative, novel and improved fresh beef and beef products that are safe, high quality and consumer driven for national, regional and global markets thus allowing for a more competitive and sustainable industry. The Vision of ProSafeBeef is to develop through world class research and knowledge transfer a strategically focused beef safety management system, based upon the principles of quantitative risk analysis and new control and intervention strategies that inspire confidence in the beef chain, and is consistent with the wider expectations and needs of European consumers. The Strategic Objective of ProSafeBeef is to make it possible to increase the safety of beef and beef products by the science-based development (along the total beef chain) of novel tools and intervention strategies, as well as consumer focused innovative beef products, thus invigorating the beef sector.
In addition to public health demands for a safe beef chain, the industry must be competitive in a changing global market and furnish the wider desires of modern consumers. Historically, the beef industry has lagged behind the white meat (poultry and pork) and dairy sectors, particularly in relation to food safety and also in the introduction and diversification of innovative products and processes. In this regard, the following critical issues related to problems in the beef chain have been identified.
· Current safety controls in the beef chain are lacking or inadequately applied and fail to prevent microbial and/or chemical contamination of beef and beef products leading to reduced confidence by consumers.
· The beef industry is populated with numerous SME’s, particularly at the primary production end of the chain, and these businesses are competing for market share in a market place where commodity prices are declining.
· The production, supply and processing sectors of the beef chain are fragmented and this lack of cohesion results in a failure to adopt new and innovative technologies, products and processes.
ProSafeBeef is an Integrated Project supported by a €10.9m grant under the 6th Framework Programme of the European Union. It involves 41 leading research and industrial organisations working in 18 different countries over a five year period from March 2007 to March 2012.
Quantitative risk assessment for microbial and chemical contaminants
Intervention strategies for microbial control
Nutrition and quality improvements
Innovations in beef processing and products
Consumer issues - safety and new products
Technology and information transfer and training
Management and co-ordination
The Minute Beef:
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